On a slightly chilly morning in October, I received a phone call from someone who wished to book a Matcha Experience that very afternoon at 3 p.m. The guest turned out to be a Brazilian chef — a man with the presence and passion of Brazil’s Gordon Ramsay. A well-known culinary influencer with over 2,700 followers on Instagram, he visited our Kyoto Matcha Experience that day. When I looked at his Instagram, every dish he posted looked absolutely delicious — full of color, text

Matcha (Japanese powdered green tea) is a centuries-old tradition in Japan. Matcha (Japanese powdered green tea) is a centuries-old...